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Recognizing Africa’s role in the global knowledge economy.

The Nollywood Phenomenon: Innovation, Openness and Technical Opportunism in the Modeling of Successful African Entrepreneurship


Chidi Oguamanam - October 17, 2018 - 0 comments

Abstract:

The Nigerian movie industry, known as Nollywood, has attracted an impressive degree of research interest since its debut in the 1990s, resulting in a dedicated transdisciplinary research niche called Nollywood studies. Nollywood is situated as disruptive of historic and contemporary African movie culture, underscoring Nollywood’s significance as a phenomenon “fundamental to Africa’s self- representation”

Full Text:

WP-19-The-Nollywood-Phenomenon